Halo’s wire can be freely worn, where it flows around the back of the neck then wraps around the body, being fixed in place by attaching its magnet to the remote controller at the end of the wire. With this unique wearability, the earphones become a big part of personal expression and style.

PACKAGING DESIGN

The clean packaging design presents a bold detail of Halo with contrasting box colors to give a strong first impression while also communicating the detailed design elements of the product. Inside, a special packaging structure was designed to gradually introduce the product by isolating and nesting each part of the product around a single block of foam. This unique structure allows the users to intuitively learn the product as well as simplifying material use for the packaging. 

When the cover is opened, only the actual earphones are presented. Then the remote controller and the magnet are revealed at the underside. The long wire is effectively stored in the central part of the foam block.

Targeting the product for the younger audiences, finding a cost-effective design solution was crucial. Going through a product development sprint process with the engineers in Meizu, we refined the design through multiple physical prototyping, ergonomic testing, and design iterations. 

We worked together to keep the manufacturing methods simple, while still retaining the aesthetic qualities of Halo’s design. Through this process, Meizu successfully launched Halo in early 2018.

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